Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share. In a rapidly changing global and local business environment, design thinking helps business counter the complexity of conditions with creative solutions. Effective design focuses clearly on the audience, the customer or the ultimate beneficiary.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.